October 12, 2025: Electric vehicle manufacturer Ultraviolette Automotive Pvt. Ltd. has confirmed plans to invest up to $100 million over the next four years to expand its manufacturing capacity, launch new models, and accelerate international expansion. The move aims to strengthen its position in the fast-growing electric two-wheeler segment in India and abroad.
The company’s investment strategy aligns with India’s broader push to electrify transport and reduce carbon emissions. The announcement also coincides with Ultraviolette’s growing footprint in European markets.
From Startup to Global Challenger: A Brief Background
Founded in 2016 by Narayan Subramaniam and Niraj Rajmohan, Ultraviolette began as a small electric mobility startup in Bengaluru. Initially focused on performance EVs, the company gained early recognition for its prototype F77 electric motorcycle, which combined sleek design with advanced technology.
Its first public unveiling in 2019 positioned Ultraviolette as a niche premium EV brand. Over the years, it secured strategic backing from investors including TVS Motor Company, allowing it to move from prototype to commercial production. In 2023, the F77 officially entered the Indian market, followed by its international debut in France in 2025.
Today, Ultraviolette is widely seen as a homegrown EV brand with global ambitions.
Expansion Plan: Investment and Manufacturing Strategy
The Ultraviolette $100 million EV expansion plan will be rolled out in phases, according to the company. Narayan Subramaniam, co-founder and CEO, said the funds will support “product development, capacity enhancement, and global market entry.”
“This investment will help us build a truly global EV brand originating from India,” Subramaniam said in a media briefing on Friday.
The company will focus on three major areas:
- Product Diversification: Development of new two-wheeler platforms beyond its current performance models, including electric scooters and lightweight motorcycles.
- Manufacturing Expansion: Upgrading its Bengaluru facility and establishing additional assembly lines.
- International Markets: Scaling operations in Europe, Southeast Asia, and Latin America.
The company plans to increase its production capacity from 15,000 units per year to 100,000 units annually over the next four years. This would place Ultraviolette among the top three premium electric motorcycle manufacturers in India.
Innovation at the Core: Technology That Drives the Brand
Unlike many domestic EV players that rely on imported components, Ultraviolette emphasizes in-house technology. Its F77 model is powered by a high-capacity lithium-ion battery pack with a range of up to 307 kilometres on a single charge, making it one of the longest-range electric motorcycles in its class.
The bike features a modular battery architecture, fast charging capability, regenerative braking, and advanced safety systems. Its software platform integrates real-time diagnostics, GPS navigation, and smartphone connectivity, allowing riders to monitor performance and energy use through an app.
According to Niraj Rajmohan, CTO of Ultraviolette, the company’s R&D team is also developing next-generation battery management systems to improve safety and extend battery life. “We’re building core technology here in India. That is our biggest competitive advantage,” he said.
Funding and Capital Deployment
Ultraviolette recently secured $21 million in funding led by TDK Ventures and other existing investors. The company is also exploring licensing its battery and powertrain technologies to external manufacturers to generate additional revenue.
“Strategic capital infusion is critical to maintaining our technology leadership and scaling operations sustainably,” said Rajkumar Vijayan, Chief Financial Officer of Ultraviolette.
The planned $100 million investment will be financed through a mix of equity, strategic partnerships, and debt instruments. The company has not ruled out future fundraising rounds or a potential initial public offering (IPO) once its expansion plans stabilize.
Market Context: India’s Expanding EV Landscape
India is one of the world’s fastest-growing electric mobility markets. According to the Society of Manufacturers of Electric Vehicles (SMEV), electric two-wheeler sales grew by 32% year-on-year in FY2025, with more than 1.3 million units sold nationwide.
Major players such as Ola Electric, Ather Energy, Hero MotoCorp, and Bajaj Auto are competing for market share. Ultraviolette, positioned in the performance and premium segment, adds further competition in a rapidly expanding sector.
“Ultraviolette’s strategy mirrors a broader industry shift towards diversified product portfolios and global ambitions,” said Dr. Meera Nair, senior research fellow at the Centre for Sustainable Transport Policy (CSTP). “But execution will determine its eventual market position.”
Global Ambitions and European Launch
Earlier this year, Ultraviolette launched its F77 performance motorcycle in France at a special introductory price to establish its international presence. Certification processes are underway in more than 40 countries.
“Our goal is to bring Indian EV innovation to the world,” said Subramaniam. “Europe is only the beginning.”
While the company has introduced promotional pricing in select markets, there is no verified announcement of broad “big discounts on limited stocks” in India. Analysts suggest any pricing strategies will likely be targeted and time-bound.
Jobs, Environment, and Economic Impact
Analysts say Ultraviolette’s expansion will have a broader impact beyond sales. The company estimates it will create at least 2,500 direct and indirect jobs in manufacturing, logistics, and sales over the next four years.
EV adoption can also help reduce urban air pollution. According to a 2025 report from NITI Aayog, a 20% shift from petrol two-wheelers to EVs could reduce annual CO2 emissions by 15 million tonnes. Ultraviolette’s expansion supports these national climate goals.
“Local manufacturing is essential not just for jobs, but also for technological sovereignty,” said energy policy expert Dr. Sameer Mehta from the Energy and Resources Institute (TERI).
Opportunities and Risks Ahead
Industry observers caution that Ultraviolette’s ambitions face several challenges:
- Capital Intensity: Scaling manufacturing requires sustained investment in infrastructure, battery technology, and logistics.
- Policy Dependence: EV demand in India is partly driven by government subsidies and incentives. Changes in policy could affect growth trajectories.
- Competition: Established players and new entrants are expected to intensify price and technology competition.
- Global Logistics: International expansion brings regulatory hurdles, certification costs, and complex supply chains.
“The next two years will test whether Ultraviolette can transition from a niche performance brand to a mass-market player,” said Rahul Bhattacharya, auto industry analyst at Nomura India.
Government Push and Sector Outlook
The Indian government has set a target to electrify 30% of private vehicles by 2030, with two-wheelers expected to drive the majority of adoption. Programs such as the Faster Adoption and Manufacturing of Electric Vehicles (FAME) scheme and state-level subsidies have supported growth.
NITI Aayog projects that the electric two-wheeler segment will account for over 60% of total EV sales by the end of the decade. Ultraviolette’s expansion strategy aligns closely with this trajectory.
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Future Roadmap
Looking ahead, Ultraviolette plans to introduce at least three new two-wheeler models by 2027, including an entry-level commuter EV and an adventure motorcycle. It also aims to establish dedicated experience centres in 15 countries to showcase Indian EV innovation.
The company is evaluating partnerships with European component makers and exploring opportunities to build an overseas assembly plant by 2029.
Conclusion
The Ultraviolette $100 million EV expansion marks one of the company’s most ambitious steps since its founding in 2016. If executed effectively, the plan could reshape India’s premium electric mobility landscape and strengthen the country’s footprint in global EV markets.
However, scaling production, managing costs, securing supply chains, and competing globally will determine whether Ultraviolette becomes a lasting player in the international EV industry.
